Work
We don’t “build your online presence.” We fix the mess.
The vague websites. The Instagram posts no one saves. The ads with zero return.
We rebuild your marketing from the ground up — website, strategy, content, paid media — so people not only see you, but want to work with you.
We don’t follow trends. We follow logic.
Every tool, every move, every word is tailored to your stage of business.
We audit what you’ve got, tell you what’s broken (nicely, but honestly), and build a system that actually grows with you.
We’ve worked with brands that are just launching — and ones that have been “winging it” for 10 years.
Every time, the issue is the same: no clear message, no real structure, no clue why things aren’t working.
That’s where we come in — with strategy that makes sense, and marketing that finally does its job.
WE WORK
(We get this question a lot.)
Website development and optimization
Content marketing
Paid advertising
Branding & strategy package
Graphic design & assets
About us
We’re Alena and Polina — sisters, marketers, and the entire strategic + creative engine behind Protagonista.
We’ve been in business and sales for years. We know what it’s like to build things from scratch. To test. To fail. To adjust.
And now — we help others do it faster and smarter.
From florists to SaaS startups, we’ve worked with businesses across wildly different industries. And every time, we ask the same questions:
Who are you talking to? Why should they care? And what do you actually want to say?
We’re not into shiny slides or overpriced audits.
We’re here to make sure your business communicates clearly, sells consistently, and looks good doing it.
Our process is personal. Our results aren’t.
e stay close to our clients. We ask real questions. And we don’t ghost. Clear communication is everything — especially when we’re knee-deep in strategy, offers, tone of voice, or broken funnels. We’re team players. But we’ll also tell you when something’s off — and fix it.
Stop guessing. Start growing
We don’t believe in copy-paste marketing. Every business is different — your strategy should be too.
We combine analytics, creativity, and clarity to help you grow the numbers that actually matter. Because marketing isn’t just pretty posts — it’s the system behind them.
Tell us your story. We’ll help you find the people who need to hear it — and turn them into clients.
